Content that builds communities
not just audiences.
Content Strategy • Channel Management • Video Production • Video Editing • Thumbnail Creation
Strategy • Channel Management • Production • Editing • Thumbnail
Trusted by teams and creators who care about results
My approach on content...
I don’t make content on autopilot. Every step is intentional, built around a clear goal and data-driven execution.
1. Product-First Approach
Thumbnails, titles, and flow come first. Testing what hooks best, then map the story to keep viewers locked in.
(CTR & Retention)
2. Execute
I handle both production and editing, capturing what matters, whether remote or on-site, and shaping it into something that connects.
(Production)
3. Story Over Effects
I focus on what matters, keeping viewers engaged instead of over-editing with flashy effects.
(Audience Retention)
4. Feedback Loop
The process doesn’t end after posting. I turn post-performance data into insight for the next project.
(Optimization)
And the results?
They speak for themselves. Real projects, real metrics, real improvement
views
0 38k
subscribers subscribers
0 38k
subscribers subscribers
Planning
Every project starts with clarity. I handle content strategy, topic research, brainstorming, scriptwriting, and creating production outlines so each idea has a solid direction before we ever hit record.
Services
Producing
Once the plan is locked, I take care of everything on set. Studio setup, directing talent, and capturing footage whether it’s on-site video or in-game/virtual recording.
Editing
I bring the project to life through editing, motion graphics, sound design, and clean, effective thumbnails or graphic assets built to stop the scroll.
Managing
Uploading content, optimizing titles, handling SEO, and reviewing analytics to guide future improvements.
Projects I’ve Worked On
A collection of projects I’ve led and contributed to across ideation, strategy, editing, and production.
Meet the guy behind the screens
I’m Justin Lat, a content producer who loves bringing ideas to life, from shooting and editing to building systems that keep everything running smoothly.
My work blends creative direction and editing discipline — keeping stories sharp, purposeful, and built for engagement.
As a young creative producer, Justin has contributed significantly to the overall growth of TALON's VALORANT social media and content platforms. With multiple instances of creating videos over 1 million views, he possesses the ability to understand audience viewing habits and develop consistent retention. Justin is creative and technically sound with strong interpersonal skills that makes him a valuable teammate to have.
Daniel Wong
★★★★★
COO at TALON